10 Common Obstacles

Ready to start doing more business online?

What’s Holding Your Company Back?

Our experience has taught us that sometimes B2B companies hold themselves back from doing more business online – for one reason or another. After working with manufacturing companies just like yours for nearly 20 years, we are confident there is no challenge too big for our team to handle. Try us.

10 Common Obstacles
to Doing More Business Online

We don’t know where to start.

We have you covered. We understand that the idea of adding online solutions can be overwhelming, but it is never too early (or too late) to get started. Our team works closely with you to identify and understand your company’s objectives. We have been customizing online solutions for manufacturers for almost two decades, and we are here to guide you every step of the way. Whether you are ready to dive right in or just test the waters, Solidify’s expert advisors will identify the perfect mix of online solutions to best help meet and exceed your goals.

Our products are way too complex.

Believe us, most companies think their products are ‘way too complex’. But not to worry, our flexible solution-based software is designed to handle even the most complex product mixes. We will work with you to personalize your company’s online experiences so that they fit your unique products, customers and sales team needs.

What if there is a lack of corporate buy-in?

Through our years of partnering with manufacturing companies, we understand that key company decision makers can sometimes be a tough sell. Maybe there is resistance to changing the way your company does business or simply other company priorities. Whatever the case may be, we will arm you with the tools needed to convince potential naysayers that the time to start doing business online is NOW. Our team of experts can provide you with the latest industry statistics, analyst reports and success stories to help you sell-in and win over any resistance situation.

Our data is all over the place.

Don’t stress. A lot of companies are in the same situation, and getting your data prepared can seem like a daunting task. Your company most likely has its own way of tracking, compiling and storing information. Whether you have legacy systems, spreadsheets, hard copies or any combination thereof, we can work with you to get it organized and into a consistent, centralized repository. Once this first step is done, the possibilities to slice, filter, categorize, search and display your information in a way that easily helps prospects search and purchase your products are endless.

We don’t have our configuration rules centralized.

That is one of the main reasons you need to start the process now.  Some companies have their complex product rules in spreadsheets, some have it written on napkins, and some have it in Bob from Engineering’s head.  Well if it’s one of the later, then you need to act fast.  What happens if you lose those napkins or if you lose Bob.  You need a vendor that will help you to set up your customized Product Configurator software and centralize the logic behind the rules. Then, you will have them all in one convenient place and not worry so much about those napkins… or Bob.

I don't want to upset our various sales channels.

Worried that directly empowering your distributors and customers may receive some pushback from sales? Or vice versa? We have eCommerce, CPQ and Sales Portal solutions designed to help both direct and indirect sales channels. With an equal focus on both self-service and sales enablement solutions, everybody wins. Be sure to keep the conversations open internally and lay out a strategic roadmap of how you will communicate to your Sales Channels. And, ensure them that one of your eBusiness objectives is to make it easier for them to do business with you as well.

We don’t have enough resources to handle this.

No worries. We are more ‘full-service’ than others and can work along side your team or fully handle the implementation. Our experts can take care of everything – from strategy and design to onboarding. All you have to do is start using the software. If you decide to go with a Cloud-based solution, then you’ll likely need even less resources internally, especially IT resources. Cloud-based solutions handle the setup and maintenance of the servers and software that runs your eBusiness systems, freeing up your IT team.

Isn’t the time-to-market really long?

It doesn’t have to be. Once we conquer the data issues and preparation, the entire process can be an easy and efficient turnaround. From the first meeting to implementation, you may be pleasantly surprised how quickly you can get your company doing more business online. Using a vendor software solution versus building a system from scratch in-house also greatly decreases your time-to-market. The necessary tools are already there, ready and waiting for your company’s data and to be personalized to your individual business needs.

Do we have to worry about our in-house technology?

Not really. Especially if you partner with a software vendor that is cloud-based – meaning their system is scalable, updated as technology changes and easily talks to your back-end legacy systems. Most modern systems can integrate with or ‘talk to’ each other through a variety of ways. It can be as easy as ‘batching’ information back and forth to utilizing web services to communicate between systems real-time. And, we provide ongoing support so you don’t have to worry about getting your IT department too deeply involved.

Will the new eBusiness software look 'disjointed' and not match our Brand?

As good practice, your company’s online face should be updated every few years to meet your evolving Brand. However, no need to be concerned that your current online presence may not fit in aesthetically with your new eBusiness solution. We look at your Brand holistically and develop a solution that complements your existing branding, creating a seamless end-user online experience. That said, if it’s a new online face you need, then we can strategically review your current site and make any necessary design and information architecture updates.


So, there you have it.  Ten of the most common obstacles companies face today in doing more business online.  Contact us today to find out more on how Solidify can help you Break Through the obstacles your company is facing.